I know many people say they are not a photographer and steer clear of taking pics. In this day and age most of us use Smartphones. Most of these phones take incredible pictures so I would encourage you to start taking pics yourself.
I often tell people that I work in communications. I build websites, do graphic design work, manage social media accounts, & help people with branding and identity. I would say for the most part my definition of what I do is accurate and most people would understand.
LogixStreet works with many different clients from businesses to churches. Building a new website for these clients is so invigorating. The first meeting usually ends with great anticipation and excitement. Then comes the actual building of of the site.
We have been hearing stories since we were very young. Many parents and grandparents read stories to babies and little children as they are growing up. Once we learn to read ourselves, we can read those stories ourselves. How many of you adults still like to read stories?
Churches experience a big challenge when it comes to communicating. There are the members and attenders of their church and then there are the people who have yet to visit the church but may be interested. Unfortunately, each group requires a different message.
Gearing up and initiating a Social Media strategy is daunting enough by itself. For the sake of this blog let’s say you have already overcome this task and are now planning and collecting content to post. The next quandary you may have is when to post this content.
Being successful as a church communications director is a multi-faceted task. If you try to accomplish everything all at once you will likely be disappointed and you could get overwhelmed. Especially if you are new to the team.
I am a big proponent of having a calendar with due dates with adequate lead times. If it is October, you and your staff need to be talking about the Christmas service. If it is February, you need to be thinking Easter and so forth.
First of all, we should establish what a brand is. At its simplest form a brand is what someone thinks about when something or someone is mentioned. If someone mentions Nike to you, most people think of shoes. However, Nike has much more than shoes but shoes are at their core.
One of the biggest challenges we face when building a client a new website is a lack of imagery. Of course you can purchase stock imagery but this can get expensive and the images are not a true depiction of your congregation.