It seems to be more common than not for a church to struggle with budget concerns. One area that often gets the shaft is the area of communications.
I know many people say they are not a photographer and steer clear of taking pics. In this day and age most of us use Smartphones. Most of these phones take incredible pictures so I would encourage you to start taking pics yourself.
I often tell people that I work in communications. I build websites, do graphic design work, manage social media accounts, & help people with branding and identity. I would say for the most part my definition of what I do is accurate and most people would understand.
LogixStreet builds Squarespace websites for Businesses, Individuals, and organizations. One of the best ways to improve SEO (Search Engine Optimization) is to have a blog connected to your site.
LogixStreet works with many different clients from businesses to churches. Building a new website for these clients is so invigorating. The first meeting usually ends with great anticipation and excitement. Then comes the actual building of of the site.
Do you have stale content on your website? Sure you do. Almost everyone has some. So don't feel bad. You may need to be looking at it in a different vein though.
While SEO can get very complicated and can take time for results to improve, it should not be forgotten. I want to offer some fairly painless and simple things you can do to start improving your SEO.
How do you think it would look if someone reached out to the church on Facebook during the week asking about service times and no one bothered to answer?
As a Pastor or church leader, you probably feel like you are inundated with information, promotional materials, new program ideas etc.
We have been hearing stories since we were very young. Many parents and grandparents read stories to babies and little children as they are growing up. Once we learn to read ourselves, we can read those stories ourselves. How many of you adults still like to read stories?
A website should always be changing and expanding so why does it need to be the ultimate site when it first launches?
Churches experience a big challenge when it comes to communicating. There are the members and attenders of their church and then there are the people who have yet to visit the church but may be interested. Unfortunately, each group requires a different message.
Gearing up and initiating a Social Media strategy is daunting enough by itself. For the sake of this blog let’s say you have already overcome this task and are now planning and collecting content to post. The next quandary you may have is when to post this content.
In this blog post I will discuss a few common faux pas so you can take note and try to avoid them on your website.
There are a lot of activities in the local church and communicating when, where, why, & how is super important.
Often we focus solely on the audience and don’t think about coordinating the internal team that makes it all happen. Keep these in mind:
How many times have you heard someone say, “We’ve always done it that way!”? Maybe a better question is how many times have you said it… or felt it?
As a communications person you probably find yourself straddling the fence on being a creative and/or being analytical. Unfortunately, a good communications person can’t be strictly one or the other.
With so many communication tools at our finger tips it is tempting to try all of them. To a point, this is a good thing because you want to see how well they work for you.
Thinking you can schedule all the social media posts for a month or more and then not think about it until the end of that time would be a mistake.