I often tell people that I work in communications. I build websites, do graphic design work, manage social media accounts, & help people with branding and identity. I would say for the most part my definition of what I do is accurate and most people would understand.
Just being able to tell people what I do does not make me successful. I can build a beautiful website, create a very nice design, send some inspiring social media quotes and still miss the mark if I don’t connect with people. For a message to be heard and comprehended one has to be engaged or connected to receive it. I have heard speakers give speeches that were chock full of good information but they were not good at their delivery and lost most of their audience half way through the presentation.
Keep this in mind when you are trying to communicate a message to others. Having your facts straight is important but you also need to find a way to connect with this audience. You need to learn as much as you can about them and then focus your message to them specifically. This is not easy. It takes practice and trial and error.
I would like to recommend a book to you. John Maxwell is renowned world wide as a leadership expert. He wrote a book a few years ago called, Everyone Communicates Few Connect. I highly recommend that you take a look at this book if you haven’t already. It will help you see things from a different perspective and give you some practical methods of Connecting.