Announcements Done Effectively
by Rick Guilfoil Founder/CEO, LogixStreet
OK. Lets be honest. Announcements during the Sunday morning service(s) can be a challenge. First, they take time away from other ministry and worship. Second, they are often disorganized. And third, they leave a lot of people out (meaning the announcement is only for a small percentage of the congregation).
However, announcements can be done very effectively. Here are some tips on how to approach announcements.
1. If the message is not for at least 80% of the crowd, don’t share it in the service.
2. Plan ahead what will be said and address why people should care.
3. Make it clear what you want someone to do after hearing the announcement.
There are a lot of activities in the local church and communicating when, where, why, & how is super important. What I am trying to convey is that we need to be smart with how we communicate and utilize the various channels of communication. If you have a Men’s Ministry group make sure you choose a communication method that works for those guys or at least a majority of the guys. Maybe it can be done through Facebook. Possibly sending text messages is more favorable. Do they follow you on Twitter? These are just some ideas of channels you might utilize.
Now, please don’t hear me saying that we need to get rid of announcements in the Sunday morning service(s). There should always be room in the service to communicate important events and news. Creativity can help tremendously in keeping people’s attention and getting your message across. Try using videos to help announce events if possible. Find stories to share about the announcement and how it will make an impact. Maybe use the screen to share some channels of communication for people to make sure they look at.
This is not an easy issue, but I think some of what I have mentioned could be helpful. What are some of the ways you do announcements? Anything you can share with us in a comment below? Would love to have some other perspectives on this.