Are You Listening?
By Rick Guilfoil Founder/Owner of LogixStreet
We have discussed several aspects of Social Media on this blog. Here are links to a couple of those posts in case you missed them:
Hands on with Social Media
When to Post Social Media Content
Today I want to discuss another side of social media. LISTENING. You can post a massive amount of content each and every day but if you are not listening to external contacts you are missing a huge aspect of the value of social media and at that same time conveying to others that you are out of touch.
How do you think it would look if someone reached out to the church on Facebook during the week asking about service times and no one bothered to answer? Without even meeting this person you have conveyed that you are indifferent in whether they come or not.
Here is a link to an interesting article on this topic from ChurchMarketingSucks.com called Churches Still Aren’t Listening
Social Media is something you must embrace in this day and age. It can most definitely feel intimidating but I encourage you to look for the value in participating in it. Not only is it a method for you to communicate but is also an opportunity to listen for some valuable insight from your followers.
Remember, there is a lot more value in listening than when we speak.