Hands on with Social Media
by Rick Guilfoil, Founder, LogixStreet
I think it is safe to say that most churches have a social media presence, whether it be Facebook, Twitter, Blog, etc. Utilizing these tools is very important but can also be time consuming. Sometimes people turn to a service like Buffer or Hootsuite to schedule their posts so they will automatically post throughout the day or week. This is a great idea, but there are some things to consider.
Thinking you can schedule all the posts for a month or more and then not think about it until the end of that time would be a mistake. Being completely hands off doesn’t allow you to respond to the comments and likes you may get. People who take the time to post on your social media deserve a response. Otherwise it feels like commenting in a vacuum.
This is most certainly a balancing act and I am sorry to say there is not a way to do Social Media properly without some hands on work. However, the return on investment can be huge.
If you are struggling with this please comment below and begin a discussion. Also feel free to contact LogixStreet and see how we may be able to help you. Sometimes a team is the best way to tackle Social Media.