How Many Arrows are in Your Quiver?
by Rick Guilfoil (Owner/CEO, LogixStreet)
Being successful as a church communications director is a multi-faceted task. If you try to accomplish everything all at once you will likely be disappointed and you could get overwhelmed. Especially if you are new to the team.
For me, communications started making sense when I realized that there are many channels to communication and that these channels must work together to be successful. Its like having a Quiver full of arrows. This is where I would begin.
Start by identifying all the channels that are currently being used like, website, eNewsletter, bulletin, social media, signage at church, etc. There also may be several channels that are nonexistent and need to be utilized. By identifying what you have, you will be able to see some holes that need to be filled.
No matter if you have 2 channels or 20 channels, they all need to compliment each other with consistent messaging. If one of your channels is sharing info on an upcoming event, the other channels should share this information with the same verbiage and accurate information. For example, if your website says the event is on Saturday and your Facebook page says it is on Sunday, there will be a large amount of confusion among your constituents.
I know that this seems like common sense but these are issues faced by many churches. As the communications director, you can become the clearing house for all communications and make sure they are on point.
What is your biggest challenge in church communications? Comment below and start a conversation.