Photography and Imagery for your Church Website
by Rick Guilfoil (Owner/CEO of LogixStreet)
One of the biggest challenges we face when building a client a new website is a lack of imagery. Of course you can purchase stock imagery but this can get expensive and the images are not a true depiction of your congregation.
Our owner remembers being approached by a pastor to help him with his website strategy. They talked on the phone a few times and about a month later he proudly sent a link to his new site. Rick eagerly went to see what he had accomplished but was quickly taken aback by what he saw. The images on this new site were of young people under the age of 40 and were a mix of various cultures. The reason Rick was taken aback was this guy’s church was about 35 people. All caucasian and over the age of 50. It depicted nothing accurate about his church. What would new people think when they actually arrived at the church after they had seen the website.? We would think there would be a feeling of disappointment or of being misled. Not a first impression you strive for.
A much better option is to utilize actual images of your facility and people (after getting their permission to use their image online). This can sound like a daunting task if you don’t have photography skills. We want to encourage you to not stress about this. Many people are carrying smartphones now days and most of these have very high resolution cameras. Taking pictures with your phone is very acceptable for your website. I am not saying that you might not want to hire a professional photographer but we also don’t want you to feel intimidated. You can take and collect the lion’s share of images for your site.
What are you thoughts about imagery on a Church website? Feel we are off base in our analysis? Please comment below. We would love your input. If you have any questions or concerns about this topic please contact us. We would love to answer your questions.