SEO is Important for Churches
by Rick Guilfoil, Founder/CEO, LogixStreet
SEO stands for Search Engine Optimization. You know, search engines like Google or Bing (among others). Search engines are often used by people who are searching from something on the internet. If someone searched for a church in your area, would they easily find your church listed on the search results? If you have not given much thought to this, you are probably ranking pretty low on this list of results.
While SEO can get very complicated and can take time for results to improve, it should not be forgotten. I want to offer some fairly painless and simple things you can do to start improving your SEO.
The first is to submit your Website URL to Google. You can do that here. This is a super simple way to make sure Google is aware of you.
The second is to ask people in the church that have social media accounts or blogs to link to the church’s website. People following links to a site raise that site’s value in the search engine’s eye. You might even encourage people to “check-in” with their social media accounts when they are at the church.
The third idea is to make sure your church has Facebook and Twitter accounts and then link to the church’s website from these. The more links to your church site the better your results will be. Most churches do have these already, in fact I have run into several that have a Facebook page but not a website. I would encourage all churches to have some kind of website.
The final thing I will suggest in this article is to go to Google Places and follow the guides for submitting your church as a business. Your church should have a Google account. If not, make sure you open a free account. This will list you on a Google Map when a user searches in your area.
If you simply don’t have time or staff to make this stuff happen, you might look into hiring a company like LogixStreet to help you. This blog post is meant to be simple. There are much more advanced ways to improve SEO but by paying attention to SEO and taking steps to improve, you will see positive results in time.