Sometimes Giving it a Rest is Best
by Rick Guilfoil, Founder, LogixStreet
With so many communication tools at our finger tips it is tempting to try all of them. To a point, this is a good thing because you want to see how well they work for you. However, at some point you will need to narrow your focus and concentrate on what works best.
I have worked with several ministries that explored a lot of communication tools. Many of which worked great but others never got the traction that was hoped for. Their problem arose when they continued with the tools that didn’t get traction. The efforts they were putting into these was detracting from the tools that were working well.
It is important to explore some different ideas because EVERY audience is different. Some communication tools will instantly engage a large percentage. There are others that will hit a very small portion of the audience. Being smart about what you continue with and being strategic on abandoning some less effective tools is where you will excel as a communications director.
Its like a friend once shared with me. He was was working at an event and the sound system was not functioning. Many people had tried to figure out the issues. When he was asked what he thought about the problem, he reached out and pushed one button and the problem was solved. One of the others standing there said, “Well, I could have done that.” But he didn’t… My friend told them, “Look, you don’t pay me to push the button, you pay me because I know which button to push.
Always strive to know which button to push.