Struggling with your Church’s Social Media?
by Rick Guilfoil (Owner/CEO LogixStreet)
It feels like most churches have struggles in their communications efforts. One of the main areas of frustration is often social media. In my opinion, all churches should be present on Facebook. Twitter is also important but sometimes starting slowing is the best way to incorporate a new strategy.
What kind of content to post and how often is also a challenge. One big NO NO is to only post promotional messages. Sure, Facebook is a great place to make people aware of an upcoming event but if that is all you post most people won’t engage fully. Mix in the promotions and post content that is helpful to the followers. It may be a scripture passage or a quote from a church leader. Maybe even link to an article that is timely. These posts have value to a follower. How often you post depends on what you are posting. Quotes, scripture, or article links could be posted daily. Promotions of events at church should be less frequent.
To grow your social media efforts, you need people to engage with your page. What I mean by this, is they need to not only be willing to share a post on their page, they need to want to share it. Posting content like I mentioned above works great. Maybe they like the article you linked to or the quote you shared really spoke into their life.
Here’s my advice, start slow. Get really good at Facebook and build a following. Once you are in a rhythm with this you can branch out to Twitter and possibly Instagram and Pinterest. Most of your content will be applicable across most social media channels, meaning you don’t have to have separate content for each one. Logixstreet is here to help you with all of your church communications. If you have questions or want to have LogixStreet evaluate your social media efforts contact us today. We would love to help.
Question of the day: What do you feel is your biggest challenge in social media?