We’ve Always Done it that Way!
by Rick Guilfoil, Founder, LogixStreet
How many times have you heard someone say, “We’ve always done it that way!”? Maybe a better question is how many times have you said it… or felt it?
Justin Wise is the author of The Social Church: A Theology of Digital Communication and has something to say about this phrase:
“We’ve always done it that way!” is more poisonous than ever.
Innovation isn’t just a virtue, it’s a requirement.”
I am not a proponent of changing everything. I am a proponent of changing when change is called for. We have to read the tea leaves, so the saying goes. We have to monitor and evaluate what we are doing. With many of the digital tools like websites, social media, blogs, eNewsletters, etc. there are measuring tools built in. The analytics provided in these tools will quickly show you what is working and what is not working.
Everything you do should be measurable. If it is not, you should tread lightly. You may be expending a lot of energy and resources on something that is just not working or communicating well.
Have you had a newsletter that has gone out each week for the last 10-15 years (or longer)? Now is the time to re-evaluate this tool. Look for ways to improve it. If change is required, be open to that. I wouldn’t be surprised if you start saying, “We’ve been doing this wrong!”
What are some areas that you need to re-evaluate? If you have links to any of these resources, please post in the comments. I am sure many of the readers of this blog would be willing to give some feedback and offer some new ideas.