When to Post Social Media Content
by Rick Guilfoil Founder/CEO, LogixStreet
Gearing up and initiating a Social Media strategy is daunting enough by itself. For the sake of this blog let’s say you have already overcome this task and are now planning and collecting content to post. The next quandary you may have is when to post this content.
The easy answer is “when most of your followers are online.” But how do you know this? It is not easy. There are some services that claim to be able to verify your constituents’ online behavior but there is a fee and some people doubt the results.
There are definitely times when you shouldn’t post. Posting content outside of the 8:00 - 5:00 M-F window is not the best bet. Posting early in the morning or late in the evening on the weekends is usually not optimal. Some claim, and I am in agreement that posting on Tuesdays or Thursdays around 2:00pm is a good time. It won’t reach all of your constituents but should hit a fair amount. If you are posting daily content I would shoot for around the same time each day. If you are consistent in the time you post, some folks will catch on and begin looking for your content at that time.
Over time, you may be able to start seeing some patterns in your posts. How many of them are “liked” or re-posted? You can try some different times during the day and do some of your own research on what works. This is kind of time consuming but could work great for you.
A decent dose of common sense goes a long way as well. Let’s say you are posting content that would be helpful to a Sunday School teacher. You might want to post this content late in the week. You may even find it works best to post on Saturday evening when the teacher may be cramming together the lesson. This violates what I said earlier about posting on the weekends but in your case it may be just what the doctor ordered. How about prayer list content or prayer requests? You might want to post this Wednesday afternoon so it could be shared in a Wednesday prayer meeting.
Look at your content and try to see it through the eyes of your constituents. Remember that they are the key. You could post the most profound content known to man, but if you post at the wrong time you could miss most of the people that would appreciate it. There is no silver bullet with this. Trial and error and common sense will be your friends.
What are your thoughts on this? Has anyone found a good schedule that they would share with the rest of us? Why is it working for you?