WHY DOES YOUR CHURCH NEED A WEBSITE?
by Rick Guilfoil (Owner/CEO of LogixStreet)
A Church website is generally the first impression you will have on a new person or family. Technology has changed the way we do things drastically. I remember as a kid if my parents were looking at buying a new car we would travel around town and stop at every car lot to see what was available. Now days, when I buy a car, I have it picked out by looking at the websites of various car dealers. The same is true for churches. People used to go visit several churches before deciding on one to be their church home. Most people still do this to a degree but most have looked at the various websites and narrowed it down to just a few they want to try.
A church website can give your congregation and sometimes those that live in another part of the world a way to connect and build community whether it be physical or virtual.
A church website can keep your church activities organized and make the various events known to those in the church as well as reach out to some new folks with certain events.
A church website allows new people to learn about you and know what to expect. We will discuss this more in a future blog but putting your church on the site is an important step to letting people know who you are, what to expect, and avoid a bait and switch technique.
A church website can help your services live on far longer than one particular Sunday. Content such as sermons and videos can be archived and made available for years to come.
A church website can increase giving. Many people now days don’t carry a lot of cash and check books. Now many people carry debit cards or credit cards. Having a simple online giving option makes it easy for people to give.
A church website is expected. If you do not have an online presence people will assume you don’t exist. You want to make a strong first impression.